This BrandYourself profile is automatically optimized to show up high in Google 
Matt Rule
Creative marketing and business strategy specialist
Matt Rule's Bio:
Matt Rule's Experience:
-
Head of Regional Development at Results Coaching Systems
December 2010 - July 2011My role involved working closely with all 15 business units globally in 3 main areas: ⢠Business unit (regional) strategy, marketing & branding ⢠Skills and people development for regional teams through training and knowledge sharing across regions ⢠New product strategy and regional roll-out
-
Global Sales and Marketing Manager at Results Coaching Systems
September 2008 - January 2011Managed and oversaw international sales and marketing across 4 owned/operated regions and 10 licensed regions.
-
Regional Manager - Australia at Results Coaching Systems
October 2006 - November 2008Managed all aspects of the Australian business. This included managing both the open enrolment programs and all corporate projects.
-
Global Head of Operations at Results Coaching Systems
August 2005 - September 2008Role: Strengthening organisation systems & processes, global program logistics and scheduling, global marketing, PR and advertising, communications, sales for continuing education programs, website maintenance, consulting and project design and project management for corporate coaching initiatives, global support for all employees.
-
Marketing Executive at FreshRM
January 2005 - May 2005Contract role, working on the International Food Exhibition and Speciality Food & Wine Fair in London. Achievements and projects worked on during my time there included: ⢠Managed student attendees, presenters and speakers before and during the event ⢠Pre-show co-ordination and on-site management of show features including Fresh Ideas Competition and Discover@IFE ⢠Complete re-write of www.ife.co.uk post show ⢠Market research post-show (both exhibitor and visitor) ⢠30 page analysis of exhibitor research compiled ⢠Complete re-write of Speciality and FIne Food Fair Exhibitor Marketing Manual.
-
Marketing & Coach Development Manager at Results Coaching Systems UK
August 2004 - January 2005Management of all events, marketing, student administration and web maintenance. Sales and after training support involved. Achievements: * Sourced media purchasing company to reduce print advertising costs by 25% * Sales - 2nd largest enrolment on a training programme within the UK in 2004 * Designed and launched the first ÂCoaching News HTML email to over 2000 people in the UK database. * Updated Results web site for the UK and Europe * Aided in launching the first Edinburgh course * Organised and coordinated Results Annual Conference and Gala Dinner for coaches ÂCoachfestÂ. * Public presentations at Coaching Information Workshops
-
National Events & Marketing Manager at Results Coaching Systems
September 2003 - August 2004Management of all events, marketing, training logistics and student administration for the Asia Pacific Region (4 major regions). Web maintenance and ad design. Support role in all functions to other regions throughout the world. Achievements: * Introduced permission based email marketing campaigns generating three times more leads than print advertising * Introduced 'Coaching Workshops' replacing regular information events, which lead to higher customer engagement and increased sales * Consistently came under a considerably cut marketing budget yet overall sales results in all regions improved on 2003 figures. * Reduced marketing and training venue costs by 20 â 25% across all regions * Partnered with a colleague on filling two open enrolment courses that reached 100% capacity (for the first time in 18 months) * Worked on the launch of Results Coaching Systems in Singapore. Coordinated the events and marketing remotely from Head Office in AU. Result: First course, maximum participants * Created an online Operations and Procedures Manual for company wide use * Trained four people in four different regions before transferring to the UK
-
Events and Logistics Support at Results Coaching Systems
March 2003 - September 2003Managed all operations related to events and training courses across 5 international regions. Included course logistics, customer service/support and marketing coordination.
-
Office Assistant at Key3Media
2002 - 2002 -
Director at Creative Juices Marketing
October 2011Creative marketing & business strategy specialist working with solopreneurs and small business owners.
Matt Rule's Education:
-
Billy Blue School of Design
2010 – 2010 -
Results Coaching Systems
2003 – 2004Concentration: Intensive Coach Training
Matt Rule's Interests & Activities:
Marketing, small business, solopreneurs, entrepreneurship, business and brand strategy, coaching, neuroscience, neuroleadership, organisational development, performance management. Personal interests: travel, experiencing new cultures, learning anything and everything, weights training, hiking, skiing, fishing, painting, health, meditation, reading, the beach, spending quality time with my family (including my gorgeous nieces and nephew), Sunday afternoon drinks in Summer (a great way to wind down and relax before getting back into work!), great food, fashion, movies & tv (particularly anything that's a little quirky or sci-fi-ish) and almost every type of music that exists.
